Throw Something Away In Mumbai, Win Free WiFi Time

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A five-year-old startup in Mumbai, India is aiming to help keep discarded “stuff” off its home city’s street by rewarding users of its WiFi Trash Bins with free WiFi access. Called ThinkScream, the idea behind the company’s initial product was “to solve everyday problems in an innovative way, one solution as a time,” company co-founded Raj Desai told The Economic Times of India.

The company’s 4.5-foot (1.4 m) tall plastic bins are equipped with an LED screen that produces an access code when someone tosses something in the bin. Desai told The Times that the bins employ several technologies “to enable this seemingly simple function; The first is the WiFi technology, which is optimized to make sure that all codes work in sync; The second is the technology used for motion sensing totrace thee movement of the trash as it hits the bin; The last is to link the motion sensor with the WiFi network for a seamless operation,” he explains.

The company premiered the bins at a music festival in 2014 to provide attendees easy access to WiFi. Since then, ThinkScream has hooked up to similar networks in retail stores and at trade shows. They’ve also received queries from companies seeing the bins as offering a great branding opportunity, but that was never the premise behind the product’s creation, Desai says. “It was always to trigger positive changes in deepp-seated behavior around public cleanliness in India,” he declares.

Though no timetable has been announced, the company’s aim is to eventually see their bins set up alongside streets.

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