Vibrator Maker Gets Too Close To Customers

we-vibe

Photo: Emily Berl, for The Guardian

A Canadian vibrator manufacturer has been fined a total of C$4 million – to be paid to customers at rates up to C$10,000 each – for using a smart app to track user activities including body temperatures and vibrator rates. We-Vibe was sued in an Illinois court class action suit, The Guardian reported today (March 14). (Beware, indeed, the ides of March!)

In what could be termed a royal cock-up, the company’s parent, Standard Innovations, was ordered to shell out when it was learned that its sex toy was designed to enable clients to, as The Guardian put it, “keep their flame ignited – together or apart” via use of a blue tooth connection. Unfortunately, security issues made it possible for anyone within range to use a separate blue tooth device to take control of the vibrator, potentially leading to more than slightly embarrassing outcomes for intended or accidental users of the toy.

As bad or worse, the device allows information to be sent back to the company about users’ activities – representing the ultimate invasion of the bedroom.

You’d have thought, that somewhere along the design-and-manufacturing path on this product’s road to market, someone would have realized its potential downside. Or was this a Canadian version of “boys will be boys?”

 

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