Trash Spawns Super Ad Message

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Forty or so years ago, New Orleans’ Canal Street was spotted with cans intended to take in a sizable share of the throw-aways generated by citizens and visitors alike – in an area, just opposite the edge of the French Quarter, where drinking in public is not just legal, it’s virtually encouraged. (Where else could you ask for a take-out cup for a beer you didn’t finish in a restaurant, as I had occasion to do last week.)

To encourage the proper disposition of empties and similar detritus, the cans were labeled, “Hey, Mister, Toss Me Something!”

The idea was a clearer one. Whether it accomplished the intended goal or not is an open question. But those cans now are minus that slogan.

Meanwhile, in Texas, where self-pride in one’s heritage is an apparent birthright, a less and more subtle approach has been taken to reducing what had become, a few years ago, an intolerable trash burden. The Texas Department of Transportation took the proverbial bulls by the horns and advertised for ad agencies to come up with a way to address the issue. They did, in spades.

Smithsonianmag.com recently described how an exec at one agency noted, on walking somewhere one day, that all the trash was, as he put it, “a mess.” In a flash, he had the slogan: “Don’t Mess With Texas.”

The slogan was initially promoted during the 1986 Cotton Bowl, when an ad put out the “Don’t Mess WiTh Texas” message.

Within three years, trash volume on the streets dropped 72% from the 1986 level. And the ‘Don’t Mess With Texas’ phrase took on a life of its own.

In time, the Texas Department of Transportation copyrighted the phrase in order to reap rewards from its use. As if it hadn’t already!

Air India Addressing Groping Incidents with Restraints

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A BBC report said yesterday (1/25) that in response to some females complaining that they’d been groped by other passengers, Air India is setting aside the first six rows in the coach class area for females only.

The airline also announced that cabin staff would have physical restraints available to them and crew will be authorized to use them to contain unruly passengers who refuse to cooperate voluntarily.

The station said that Air India is seeking to “enhance comfort level to female passengers” and reassure female passengers traveling alone.

In my limited experience flying Air India I’ve witnessed no groping incidents or anything of the sort. But I have been offended – to the point I felt I was being assaulted – by both bad breath and excessive body odors when flying with that carrier. And on transatlantic flights, that’s nevertheless a good deal less offensive than being groped – an experience I underwent once, on a NYC subway train at the 34th Street/6th Avenue station. That was more than 45 years ago, and the memory lingers on. I can only imagine what an unsuspecting female’s reaction would be.

I have no idea if air marshals continue to accompany all or most flights, but I were involved with security for Air India, I would work to address that issue – and let them, not ordinary cabin crew, deal with super rude fliers.

Throw Something Away In Mumbai, Win Free WiFi Time

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A five-year-old startup in Mumbai, India is aiming to help keep discarded “stuff” off its home city’s street by rewarding users of its WiFi Trash Bins with free WiFi access. Called ThinkScream, the idea behind the company’s initial product was “to solve everyday problems in an innovative way, one solution as a time,” company co-founded Raj Desai told The Economic Times of India.

The company’s 4.5-foot (1.4 m) tall plastic bins are equipped with an LED screen that produces an access code when someone tosses something in the bin. Desai told The Times that the bins employ several technologies “to enable this seemingly simple function; The first is the WiFi technology, which is optimized to make sure that all codes work in sync; The second is the technology used for motion sensing totrace thee movement of the trash as it hits the bin; The last is to link the motion sensor with the WiFi network for a seamless operation,” he explains.

The company premiered the bins at a music festival in 2014 to provide attendees easy access to WiFi. Since then, ThinkScream has hooked up to similar networks in retail stores and at trade shows. They’ve also received queries from companies seeing the bins as offering a great branding opportunity, but that was never the premise behind the product’s creation, Desai says. “It was always to trigger positive changes in deepp-seated behavior around public cleanliness in India,” he declares.

Though no timetable has been announced, the company’s aim is to eventually see their bins set up alongside streets.

German’s Death At Olympics Has Saved Four Lives

 

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Stefan Henze, who coached Germany’s Olympic ‘canoe slalom’ team – whatever that is – died as a result of an automobile accident in Rio de Janeiro a few days before the end of the Olympics. Unfortunate as his death was, its aftermath has been hailed as ‘one of the greatest moments’ of this year’s often-troubled Olympics.

Henze had designated himself as an organ donor, and no fewer than four individuals are beneficiaries of that generosity.

“Heart, liver and both kidneys have been successfully transplanted. Thus he has saved four lives,” a spokesperson from the Brazilian health ministry told the German newspaper Die Welt. Henze’s family, who travelled to Rio after the accident, reportedly gave their consent to the transplants.

 

Several news reports say his heart, liver and both kidneys have been successfully transplanted. Henze’s relatives reportedly gave their consent to the transplants, Britian’s The Independent newspaper confirmed.

According to the United Network for Organ Sharing, one person is added to the national transplant waiting list every 10 minutes, and around 22 people die every day waiting to get an organ transplant. A single donor can make a huge difference and save up to eight lives.

“One thing to remember is that every number in the statistic you view is a person — a person who either needs your help and is waiting for a lifesaving transplant or a person who has left a lasting legacy through organ and tissue donation,” the U.S. Department of Health and Human Services states on its website. “Either way, each number represents a life, a mom, a dad, a brother, a sister or a child—someone who is important to someone else, maybe even you.”

The Health & Human Services website provides information on becoming an organ donor.

 

Bike Thief Captured by Rope-Tossing Cowboy

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Robert Borba, a 28-year old rancher, stopped a would-be bicycle thief at an Oregon Walmart parking lot by lassoing the suspect. With his lariat still in place around the legs of the suspect, identified by police as a transient named Victorino Arellano-Sanchez, 22, Borba dragged the man to an isolated end of the parking lot and held him, tied up, until police arrived.

Hardly surprisingly, the very surprised officers told the Medford Mail Tribune that this was the first time ever they’d seen a suspect lassoed. And Arellano-Sanchez’s look of surprise at being chased by a man on horseback “was priceless,” Borba told the Mail Tribune.

Borba had stopped at the Walmart on his way to help a friend brand some cattle in Davis Creek, CA. When he heard a woman scream that someone was stealing her bike, he quickly got his horse, Long John, from the trailer attached to his truck, grabbed a rope and took off after the biker, who was at the time struggling with the gears.

“I seen this fella trying to get up to speed on a bicycle,” Borba told the Tribune. “I wasn’t going to catch him on foot. I just don’t run very fast.”

Borba said the man tried to grab a tree and get away, but he kept the rope tight and the man in place.

“I use a rope every day, that’s how I make my living,” Borba said. “If it catches cattle pretty good, it catches a bandit pretty good.”

Eagle Point police Sgt. Darin May said officers arrived and found the lassoed man and bike on the ground in the parking lot.

“We’ve never had anyone lassoed and held until we got there,” May said. “That’s a first for me.”

Police arrested Arellano-Sanchez, whom they described as a transient from the Seattle area, on a theft charge. The suspect is jailed in Jackson County, OR. Staff members at the jail say they don’t think he has an attorney.

Homeless, He Spots Jail Escapees, Gets $100k Reward

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Homeless people, despite having not a lot they need to do, often follow fairly strict routines. Some of them say it keeps them sane. Sometimes a routine can do a lot more than that.

Matthew Hay-Chapman, who lived for a while in San Francisco’s Golden Gate Park, was following his routine one day in late January – a stop at the restroom at a Whole Foods store (“They have good restrooms,” he told the San Francisco Chronicle a few days later), then a stroll to a nearby McDonald’s.

Before going in for his coffee, he picked up a copy of the Chronicle from a vending machine, and started reading the news. An article about a jailbreak in Santa Ana, a town more than 300 miles south, near Los Angeles, caught his eye. Then he caught sight of a white van similar to one he’d once lived in. He noticed the windows were thick with condensation, suggesting to him, from his experience working in the heating, ventilation and air conditioning (HVAC) field, that someone was living in this van.

Soon, someone emerged from the van, and Hay-Chapman recognized a face he’d just seen in The Chronicle. It was one of the escapees.

It was his civic duty, he thought, to notify the police.

He did.

They caught two of the three men who’d escaped from the Orange County jail.

A reward had been offered by that county, and county officials were only too pleased to give him the lion’s share of it: $100,000. The balance of the $200,000  reward was split among several others who, in one way or another, contributed to authorities being able to locate and recapture the escapees.

Hay-Chapman, who says he reads The Chronicle every day (“It’s my favorite paper,” he told a reporter), intends to use the money to get his life back in order and to help his daughter, who is handicapped, and his son, who is battling substance abuse, the paper reported on March 16, a few days before Matthew is due to get his check.

Chances are that sweet taste in his mouth isn’t from sugar in his coffee!

Walt Aikens, Formerly of LU, Gets Surprise Gift after a Good Deed

walt aikensFormer Liberty U. footballer Walt Aikens was the recipient of a good deed, the doer of one, and received an amazing, totally unexpected gift in return.

Now a free safety for the Miami Dolphins, Aikens reckoned he was too macho role to grab a shopping cart during a days-before Christmas visit to Walmart. Instead, he intended to simply collect and balance in his arms his selections of wrapping paper and other supplies, The Blaze reported on December 29.

It turned out, his eyes were bigger than packaging-balancing, and he was visibly struggling when he joined a checkout line.  One who saw him not quite managing to keep everything under control was an older lady who, feeling sorry for him, offered to let him park his packages in her cart. After refusing once, Aikens accepted the lady’s kind offer.

He noticed her cart contained a lot of the types of things one would need to do some Christmas baking — chocolate chips, cake batter and sprinkles – plus some baby clothes. She confirmed that, yes, baking was on her agenda.

Aikens paid for her entire shopping order!

The 24-year old 3024 draftee certainly could afford his good deed: His 4-year contract is worth as much as $2,646,908, with $415,908 fully guaranteed.

The lady shopper simply asked that he give her his name and address so she could send him some cookies. She noted that nobody had ever been that nice to her before – especially in Florida!

He didn’t think another thing about it.

Then, a few days after Christmas, his apartment building’s front desk buzzed to advise him he had a ‘strange’ package, as The Blaze put it. The front desk man said, “It’s from some lady at Walmart.”

“Then it hit me,” he told The Blaze. It had to be the about-to-do-baking lady.

Her good-sized package of home-baked goods was accompanied by a note:

“Dear Walt,

I’m not sure if you remember me [from Walmart]. I just wanted to tell you again, thank you so much. Your mom I’m sure is very proud of you.”

She added – having looked him up: “Not only are you a professional football player for the Miami Dolphins, but most of all, a wonderful kind person, too.
“Here are the cookies I promised you. I hope you enjoy them!”

He told The Blaze he wanted to thank the woman and her husband “for being so thoughtful.”

“I hope you and your family had a Merry Christmas and have a Happy New Year,” he said.